The New Trend Toward Hotel-branded Residences

Housing trends tend to come and go, but one of the hottest trends right now is certainly gaining attention. It has to do with hotel-branded residences.

Several big names are developing new residential properties in South Florida, including Mandarin Oriental, Waldorf Astoria, The Standard, and E11EVEN. This is in addition to Four Seasons, W Hotels and Ritz-Carlton, which are already in the residential mix. 

For some hospitality brands and others, it gives them a way to diversify their business model. Ritz-Carlton is pushing ahead with plans for the new Ritz-Carlton Residences on Estero Bay.

Expected to be finished in 2025, the project includes around 220 new condos priced starting in the $2 million range. The waterfront setting plans for residences with two- to four-bedrooms and views overlooking Estero Bay.

The property also brings in the luxury of the legendary Ritz-Carlton name and its high-end services. This includes concierge service and some lifestyle amenities ranging from swimming pools and bocce courts to spa treatment rooms, a fitness center, a wine room, and a catering kitchen.

A few months ago, Rosewood Hotels & Resorts announced plans for the new Rosewood Residences Naples. The project marks the second Rosewood Residences for the State of Florida, as another property sits in Sarasota.

The luxury units are expected to present upscale amenities and service offerings, as well as spectacular ocean views. With less than 50 units in all, each new residence is projected to have three- to four-bedrooms with a private elevator entry, plus access to a club-like setting with swimming pools and cabanas, a fitness center, and more.

Hospitality companies aren’t the only ones getting in on the residential business. There are also some other luxury brands partnering with developers, including Porsche, Bentley Motors, and an Italian design company that’s launching a residential venture close to Downtown Miami.